![]() ![]() Select a different campaign objective, such as traffic, to drive people directly to your website to learn more about your event and to register on your website. There are ways to advertise your event in Ads Manager across both platforms and in additional placements, though: You just have to choose a different campaign objective. Test non-event campaign objectives for Instagram placementsįacebook event response objective campaigns are successful, but they don’t transfer over to Instagram placements. This boost in credibility will increase awareness, engagement, and, ultimately, your event attendance. ![]() Here’s an example:īy partnering with other brands and utilizing the Branded Content feature, this will help boost your credibility as a new or smaller company by having a well-known or larger brand backing you, like HubSpot in the example above. This way, if they post about you and tag you from the business page, you can then run that post in your account as an ad and test various audiences. For example, if you are a smaller or newer company running an event, partner up with a larger, relevant brand that may be a partner or sponsor of your event. If you are working with another brand for your event and it tags your company in a post, you can test out the Branded Content feature (as seen in the screenshot of the ad set up above). Here are five more strategies you can test to try out to get more attendees out of your Facebook ads for events. It’s important to test copy and creative, but that’s not all there is to optimize. ![]() If you want to edit any of the other event details, as seen below the creative, that will need to be revised on your actual event page.Īnd speaking of testing… Test your Facebook ads strategy Click “Events” on the left-hand side, as seen here on a local non-profit business group page we help manage.Īfter you launch your ads, one way to test and optimize your event campaign is to test ad copy variations or switching out the creative. To create your event, head over to Business Manager and then to your Business Facebook Page. It’s a shame that we might not have as much organic reach as we used to as brands, but it’s better know that your ads have to compete against people’s friends, family members, old high school classmates, and cat videos in their News Feeds. These days, regardless of what you do as a brand on Facebook, you will have to pay to play in order to get more visibility. If your ultimate goal is to drive more attendees to your event, this step is necessary before running ads to promote your event to various and larger audiences as Facebook’s organic reach is not what it used to be several years ago. This is an effective and “free” way to drive event awareness, engagement, and registrations. Bring on those registration and ticket sales!įirst things first, you will want to create a Facebook event from your Business Page. Promote recurring events using Facebook ads.Īnd remember, in this case, selling out is not something to be ashamed of.Advertise on Instagram with non-event campaign objectives.Test creative in your event ads to drive more registrants.Include Branded Content ads to your Facebook page.You’ll learn everything you need to know to get started, including how to: In this guide, I’ll show you how to effectively promote your event and to drive registrations (free and paid), using Facebook and Instagram. Whether that’s an upcoming conference, meetup, workshop, concert, open house, grand opening, tour, show, or webinar, you can use Facebook ads to boost your event attendance. You need to drive awareness and attendance, to bring in leads and revenue, and to help you accomplish your overall business goals as they relate to your event. If you work with on-site payments, this event won't be fired.Are you planning an upcoming event? Online? Offline? Or maybe even a combination of both? If you, your team, or your clients are working on promoting an event, you want your efforts to be worthwhile. Purchase - once payment has been received for an order the Purchase event is triggered.īy default, the "Purchase" event is fired when the visitor makes an online payment. Initiate Checkout - once all customer details have been entered and the Checkout button has been clicked, the InitiateCheckout event is triggered and you'll be able to see:Ĥ. Product name and product type (if there's only one product)ģ. Add to Cart - once a product has been added to cart the AddToCart event is triggered and you'll able to see: View Content - whenever a product page is viewed the ViewContent event is triggered and you'll able to see:Ģ. PageView - the event is fired when a user visits the Booking Engine pageĢ. With this setup, Bookingler will send the following events to Facebook:ġ. ![]()
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